A well-executed professional website presents a better sense of who you are as a person–set within a broader view of your work–than what little appears on a résumé.

For some fields, a professional website is absolutely essential for showcasing your work and letting potential superiors and team members interact with it.

Who, me?

You may have the impression that a professional website is essential for those in creative or technical fields – designers, artists, marketing campaign directors, front-end developers, etc.

But there are many others who should probably have a professional website 

• Anyone with a long list of professional accomplishments
• Anyone with a certain level of experience and achievement, and 
• Absolutely anyone seeking a leadership position

You may be working through a career transition and wondering how to effectively communicate and connect the accomplishments in one field to the needs and priorities of another.

Good news: Those are the job of your résumé, cover letter, and other application materials (not your website).

Tell your story

A professional website tells your work story and communicates your professional identity and value in brief, and at a high level. It may also offer a few avenues for exploration.

These might include

• Special projects you led or are leading
• Awards and recognition
• Funding won
• Media appearances and interviews
• Testimonials or comments from collaborators 

Sure, I can slap something together and post it up on a domain with my name on it!

Probably not the right move. A good website is best. A poorly executed one may be worse than no website at all. It does reflect on you, hopefully for better and not worse. Your site should be pleasant to use — well-designed, well-organized, and easy to navigate and read.

Gain more control over what hiring managers and potential colleagues see, learn, and want to ask you about. We can help you get your story up and out there.